Our vision, mission and strategy

Our Vision

Our vision is a world where everyone can decide freely whether, when, and how many children they want, for the benefit of all people and the planet.

Our Mission

Our mission is to promote sexual and reproductive health knowledge, rights and services, benefiting all people, women and girls in particular, and to support sustainable development.

Our Strategy

To implement our mission, our work focuses on the right to unrestricted access to family planning information, rights and services by:

  1. Developing, delivering and promoting high quality sexual and reproductive health training programmes for medical professionals to ensure excellence in clinical service delivery;
  2. Undertaking sexual and reproductive health education activities to promote contraceptive choice and a greater understanding of the health, gender and other benefits of family planning;
  3. Raising awareness of how population dynamics (such as population growth and decline, birth, death and migration rates) impact poverty alleviation, economic development, the natural environment, security and other international development priorities, removing barriers inhibiting discussion on these topics and promote the connections between these issues and rights based family planning policies and programmes; and
  4. Providing a leadership role in the development community on the links between sexual and reproductive health and rights, population dynamics and international development challenges, whilst promoting, designing and implementing integrated solutions to these interrelated issues.